Schlotzsky’s® is a pioneer in the fast-casual restaurant category. The fast-casual category has seen phenomenal growth for over a decade, and the Bakery & Café segment is the second-largest segment in the entire fast-casual category. While the sandwich segment is saturated with players all selling the same product, Bakery & Café represents a real opportunity to compete in a not-so-crowded marketplace with a franchise product that stands out against the sub guys. A subsidiary of FOCUS Brands, the owner, operator, and franchisor of more than 3,300 restaurants, bakeries, and cafés worldwide, Schlotzsky’s® has more than 350 locations in 37 states and five foreign countries. We also offer a cobranding opportunity with Cinnabon® Express! Schlotzsky’s® and Cinnabon® inherently complement each other and naturally draw guests into the bakery café franchise with the global branding that Cinnabon® affords. Far surpassing any typical sandwich franchise, Schlotzsky’s® unique, delicious products, modern restaurant design, superior franchise support, and committed owners make a Schlotzsky’s® the perfect business opportunity. From signage to logos and packaging to billboards, Schlotzsky’s® has a new vision, a new mission, and a new purpose.
Schlotzsky’s® was founded in 1971 in a small, hole-in-the-wall shop on South Congress in Austin, Texas. Founded on the basis of a single, eight-inch, round sandwich called simply The Original®, Schlotzsky’s® quickly became an innovator in the fast-casual restaurant category by offering customers a unique and modern restaurant setting in which to enjoy affordable, upscale bakery café flavors that keep them coming back.
As we’ve grown, our customers’ tastes have evolved, and so has our menu. The Original® sandwich is still the foundation of our bakery café franchise, but customers can also choose from a variety of other fresh sandwiches, soups, salads, flatbreads, pizzas, and oven-baked pastas. Even with expanded offerings and hundreds of bakery café franchises, our tastes remain true. We only use the highest-quality ingredients to make the world’s best sandwiches. Far surpassing any typical sandwich franchise, Schlotzsky’s® unique, delicious products, modern restaurant design, superior franchise support, and committed owners make a Schlotzsky’s® bakery café franchise the perfect business opportunity for those who want to take control of their financial future. Our brand position is fully taking shape, as we have rebranded not only our storefronts and interiors, but also our way of doing business. From signage to logos and packaging to billboards, Schlotzsky’s® has a new vision, a new mission, and a new purpose.
Awards & Honors
Recognition from our franchisees, our partners, and others in our industry both humble and inspire us. And while we are pleased with the results of our work, we are also dedicated to continuous improvement in every area of business. We’re pleased, but not satisfied — we work each day with our franchisees, our partners and peers, our guests, and our industry to reflect and seize upon the opportunities we have to excel.
9 straight years of consecutive same-store comp sales growth
Named Top Bakery Sandwich Shop/Bakery Chain by Restaurants & Institutions
Ranked #2 in 2014 Taste Champs for Sandwiches/Subs by Consumer Reports
Named Top 500 Franchise for the last 7 years by Entrepreneur Magazine
Named Top 200 Franchise by Franchise Times
Ranked #2 in Taste
Sandwiches & Subs category – 2014
Schlotzsky’s® has been a way of life for my family and me for twenty years. We love Schlotzsky’s® for the security and the investment opportunity it provides.
Mike Pool, franchisee since 1991, Waco, TX
Schlotzsky’s® attention to detail was apparent from the very beginning of the training process. Corporate truly is a partner with franchisees in EVERY aspect of the onboarding process. The training team shared best practices, one-on-one training, time management tips, proven team-building methods, and leadership skills, as well as hands-on, how-to instruction from soup to nuts.
David Jones, franchisee since 2010, Moore, OK
We are truly a family organization. My son and daughter each run one of our restaurants. We see this as a vehicle to pass on to them and have a contract for five more [restaurants].